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American Crew Groom Pliable styling lotion.

• Versatile lotion that adds texture and definition.

• Light-weight and water based.

• Formulated with a duality of purpose - allowing your hair to bend and separate without stiffness or flaking.

• Flexible hold lets you create styles that fall to gravity.

• Medium hold.

• Low Shine.

Liquid Line. Grooming products with understated style.

Directions: Dispense desired amount into palms, rub hands together and work into damp or dry hair from roots to ends.  If a stronger hold or glossier look is desired, apply heat to create greater strength and sheen.

6.76 fl. oz. ....... $ 16.99